Environmental Initiatives
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The action sports industry appears to be a limitless frontier. Pierre André Senizergues is committed to leading Sole Technology to the forefront of this industry worldwide. He knows this success will empower the company to positively impact youth culture, industry associates and society as a whole. This is the highly influential legacy Senizergues works every day to build. His ultimate goal is a company that is successful on the balance sheet, the streets, the slopes, the runways and ultimately on our amazing planet.
An ardent advocate of the environment, Sole Technology is committed to becoming an environmental leader. Waste is the enemy according to Senizergues, and he is leading Sole Technology’s efforts to become one of the most ecologically sensitive organizations in the industry. To date, the company has employed several environmentally-friendly initiatives, including the installation of an extensive solar panel system; water-free urinals; the conversion to water-based cement manufacturing, the addition of the first-ever Environmental Affairs Manager in the action sports industry; corporate-wide recycling efforts; the formation of the Blue Bin Brigade, an internal committee whose goal it is to increase industrial awareness about waste and find environmentally-friendly means of conducting business in all aspects of the company; and the launch of a sustainable footwear and apparel collection, the etnies SEED Project.
While these efforts result in added manufacturing and hard costs for Sole Technology, Senizergues is steadfast in his insistence that the additional costs will not be transferred to the consumer. Sole Technology answers to a greater calling: the future of action sports, humanity and our planet.