Buy a Shoe, Plant a Tree
To celebrate etnies' 25 year anniversary, we’re looking toward the future and what the NEXT 25 holds. We’re introducing a new commitment: Buy a Shoe, Plant a Tree. For every pair of Jameson 2 Eco shoes sold, etnies will plant a tree in Costa Rica’s rainforest to help impact climate change and reduce carbon in our atmosphere. Much of the earth’s rainforests have been destroyed over the last 80 years, and etnies is going to help reverse deforestation one pair of shoes at a time.
Costa Rica’s rainforests are known as the Earth’s terrestrial lungs because they are one of the richest oxygen producing regions in the world. etnies goal is to be carbon-neutral by 2020, and as a country Costa Rica is committed to going carbon neutral by 2021. etnies Buy a Shoe, Plant a Tree is a partnership between a company – etnies; a country – Costa Rica; and a tribe – Maleku natives. The Maleku tribe is committed to reforesting their native land, and etnies is partnering with them by providing the trees to help them reach their goal. We’re proud to announce that we kicked off the planting of 35,000 trees in March 2011.